Meet the founders

Meet Danica and Eden, the creative minds behind Fall & Always.

The Fall & Always story begins in a quaint English town, where amidst the charm of autumn, Danica and Eden found themselves envisioning a brand that encapsulated their shared passions and experiences.

With Danica's expertise in fashion and textiles complementing Eden's background in communications and social, the duo forged a perfect partnership.

Drawing inspiration from their autumn birthdays and shared love for Gilmore Girls, they coined the name "Fall & Always," signifying not just a season, but a timeless commitment to creating pieces that evoke coziness, romance, and whimsy.

  • The beginning of Fall & Always

    On a crisp autumn morning in a quaint English town, Danica and I sat together in a coffee shop determined to pick a name for our imagined brand. 

    Read more 

  • How we met

    Hi, Eden here! Curious to know a little bit about how Danica and I met, and how our paths eventually led us to create Fall & Always?

    Read more